In typical Ms. Fickle TMI fashion, I announced to a group of male acquaintances at a recent dinner that I plan to get a prescription for Latisse – the new-ish drug that grows your eyelashes to obscene lengths (and probably blinds you, but nobody’s proved that yet, so I’m all for it).

“No woman,” the most outspoken one proclaimed “has ever gained or lost a man because of her eyelashes.”

“That is such a waste of money,” another added, shaking his head.

Since I’m single and theoretically looking, I could have just filed away the input.  Instead, I argued.  Perhaps no woman has ever gained or lost a man explicitly because of her lush eyelashes or lack thereof, but don’t eyelashes contribute to prettiness?  (That’s the whole point of the mascara industry, right?)  And isn’t attractiveness somewhere around, oh, I don’t know.  .  .Number One on the list of things men care about?

The jury is still out on Latisse.  But here’s my theory about what does and does not matter when it comes to our physical attractiveness to the opposite sex:

Worth the energy and investment

1. Face (clear skin, good makeup)

2. Hair (healthy, flattering style)

3. Body (in shape, and in flattering clothing)

Total waste of time and money if 1-3 above aren’t taken care of

1. Purses (no matter how expensive)

2. Shoes (no matter how hot)

3. Jewelry (mo matter how blingy)

Am I on to something, or am I just being defensive about the fact that so many of my purses are from H&M?

Women, where do you spend your beauty bucks?  Men, what really matters?

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